Best Practices

Photography Best Practices

  • For the best photo outcome and efficient use of subjects and photographer plan in advance
  • Describe needs and discuss goals with the photographer
  • Consider location, time of day and lighting
  • Chose locations where surrounding activity and traffic can be limited (especially if animals involved)
  • Identify upfront any time constraints or deadlines and the medium you will use the final photo in
  • Consider color and style of apparel for best presentation, and include SVM logo in the shot if at all possible (on apparel, hat, background)
  • If the photo will feature a client or patient you must obtain their permission in advance and have them sign a release form (Download Subject Release Form).

Videography Best Practices

  • The optimal video is short, one minute or less 
  • It promotes one message for maximum impact and evokes emotion – either happy or heartfelt
  • In the pre-production phase identify the target audience and tailor the message and presentation to that audience
  • Even if the video is shared more broadly, it will be better if it has a clearly focused and defined audience which will help drive all aspects of the production 
  • For videos that feature an individual interviewee decide whether to have the subject look directly into the camera or at the interviewer and stick with one view
  • Most video interviews utilize the talent for 10-20% of the time and show b-roll or photos with voice over and music to support the overall message
  • When filming it’s important to minimize background noise and activity to ensure a clean finished sound product
  • When selecting a location for filming consider lighting, shadows, time of day, and the natural pedestrian or vehicle traffic in the area 
  • If the video will include a client or patient you must obtain their permission in advance and have them sign a release form (Download Subject Release Form)