News/Media Outreach

Photo: News / Media

The Communications Team assists news and media contacts and provides services for the school's faculty, staff and students. Promoting the school and the activities and accomplishments of our school-wide community is done through a variety of formats utilizing multiple outlets to reach targeted audiences. Strategies include:

  • Capturing news/information from team members
  • Identifying key opinion leaders/spokespeople on the subject
  • Working with UCD Strategic Communications for major news publication outreach
  • Acting as the school’s media contact to respond and cultivate media and reporter requests
  • Building relationships with key trade and media organizations (veterinary, discipline, species, industry focused)
  • Writing stories for SVM web site, publications and social media postings
  • Providing photos and background information
  • Promoting achievements through multiple channels
  • Coordinating with units within the SVM and across the campus for maximum impact/exposure
  • Coordinating with funding partners or sponsors as necessary for combined press releases
  • Pre-media interview preparation for identified SVM or project spokesperson - assistance with identifying and crystalizing top message points for media presentation/response

The SVM Communications Team members are not public spokespeople for the school or the campus. We provide the background assistance, coordinate reporter requests, obtain information from school or faculty leaders on the subject matter, and either set up the interview or provide the information and resources (photos, web site, one-pager, etc.) appropriate to the issue. We coordinate with UC Davis Strategic Communications on requests from major publications, stories with potential for national interest, embargoed research articles, crisis communication and much more. As a campus unit we adhere to the UC Davis policies and protocols with regard to communications and marketing.

SVM News and Events web site