Elevate the School's capability in marketing, branding and public relations
The School is committed to enhancing its communications and marketing efforts to promote its expertise, discoveries, services and contributions to further promote public understanding and recognition. Enhanced efforts to coordinate design and message points of marketing materials will support philanthropic initiatives, grant applications and recruitment efforts. Implementation of a school-wide communication and marketing plan will efficiently utilize available resources to maximize the public relations impact.
"SVM Media Report April - June 2012" (pdf)
"SVM Strategic Communication and Targeted Marketing Plan" (pdf)
Current Actions
In support of our public relations/communications efforts (5.3.) our Communications Team has developed a new look to the front page of our web site. http://www.vetmed.ucdavis.edu. In addition to highlighting our animal, human and environmental health missions, we have expanded our visual presentation with pictures that tie into additional news and activities around the school. The format allows us to feature more units, activities and achievements on this page and the structure allows us to move “the blocks” around easily to keep the page fresh and interesting to our viewers. On average the School’s web site is viewed by 53,000 visitors each month, of which 34,000 are unique visitors--meaning we have many repeat visitors during the month. Our viewers are clicking through to view a total of 139,000 pages/month. The average visitor is on our site for 2.37 minutes. The VMTH site is viewed by 14,000 visitors each month of which 10,000 are unique viewers, who access a total of 40,000 page views. Over the course of a year our web site is a major tool for us to promote our programs and expertise. Many thanks to John Gardiner, Trina Wood and the rest of the communications team for their on-going efforts on our web site!
