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John Maas receives 2013 BQA Educator of the Year Award

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John Maas honored as 2013 BQA Educator of the Year

Editor's note: The following announcement was distributed by the Beef Quality Assurance program, funded by the Beef Checkoff.

From the local level to the national level, John Maas, DVM, is an integral part of Beef Quality Assurance. While serving in multiple cattle health and quality assurance leadership capacities for the California Cattlemen’s Association and the National Cattlemen’s Beef Association, Dr. Maas is known throughout the beef community for his passion in the BQA arena. 

Dr. Maas has helped coordinate state, regional and national BQA curriculum for California dairy, feedyard and cow/calf BQA programs and has always been willing to travel extensively to ensure that producers and their employees have access to these educational programs. In addition to being on the front lines as a BQA advocate, trainer and program developer, Dr. Maas also works to educate people outside of BQA training programs. He is a long time member of NCBA’s Quality Assurance Advisory Board and is currently Chair of NCBA’s Producer Education which oversees BQA as well as other programs.

In addition to educating producers about BQA, Dr. Maas is a strong spokesperson for the beef industry. Dr. Maas has often represented CCA and NCBA in the media arena and has testified on behalf of cattlemen on legislative and regulatory issues. Beef Quality Assurance is something that Dr. Maas believes in and shares with cattle producers of all ages as well as with the public in general.

The beef industry would be hard-pressed to find a stronger advocate for BQA than John Maas. In regards to his efforts to reach out to the public, Dr. Maas is always willing to speak to the media about the positive aspects of the beef industry. In speaking with news media, Dr. Maas often shares the various things that producers do to ensure they provide only the best care for their stock – this always includes education and the BQA program. 

The National BQA award winners are selected annually by a committee of representatives from universities, state beef councils and cattle industry groups.