[VBMA] Minding your KPIs and Benchmarks

To move a business forward in an effective and efficient fashion you need to collect data and information that will help you to navigate towards the outcome you so desire. Your practice management software and accounting information can give you more information than you know what to do with. What numbers (KPIs and Benchmarks) are most relevant? Where can you find them? How can you monitor them? What do they mean? And, most importantly what impacts them and what to do when they indicate you are not on track?