[VMBA x Zoetis] Putting Diagnostic Fees Under the Microscope: The Journey from Price to Value

Join VBMA and Zoetis for a deep dive into diagnostic testing and costs! In this talk, Zoetis professional services veterinarian Dr. Lee Nelson will go over everything you need to know when setting prices for diagnostics in your clinic and discussing those prices with clients. He'll talk protocols, pricing strategies, treatment plans, how to monitor success, and so much more.